Meewa means fruit in Farsi, a new Brand by the folks who created Setara Dry Fruits and Nuts (www.setara.com). Meewa is a natural, delicious line of products with the finest fresh fruits from Afghanistan and its neighboring countries dehydrated by in our processing factory. Our products are a mix of carefully selected all-natural dehydrated fruits, packaged in the finest artistic design. Meewa’s introductory selections starts with dehydrated Apples, Plums, Mangos and Persimmons.
We mix professional practices and standards such as ISO22000, a Food Safety Management System and Food Safety System Certification, FSSC 22000 a robust, ISO-based, internationally accepted certification scheme for auditing and certification of food safety within the food and beverage manufacturing sector, and modern equipment and tools to present you the Meewa brand where these world-famous fruits for its delicious taste are selected at its best, dehydrated, processed and packaged in our factory at Badam Bagh, in Kabul Afghanistan.
Meewa was created in late 2020 when spent months after months bringing fresh fruits from all over our region, dried them in our own giant solar dryer in Badam Bagh and tested and tasted them to see if they are right or not! Any time someone said this, and that fruit was the best in their area, we sent people to get us some. We sure ate a lot of them in the months we did our product testing. You can say a wonderful way to take advantage of the quarantine and the pandemic to be creative and optimistic about the future.
So in the end, we decided on five-product line for now. It was launched during the Dubai’s GulFood Expo2021 before an audience from more than 85 countries. In Meewa, we dehydrate delicious Afghan fresh fruits and package them. While our initial offerings are Apples, Mangos, Persimmons, and Plums and a mixed fruits package, we intend to add more products once the initial product lines our out and distributed to the market. But for now, all I can say is that they are simply addicting to say the least.